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Copyright 2011

FRIVOLITE
Exhibition Catalogue and Promotional Kit

Frivolité is a show honoring the work of Alphonse Mucha, to be held in the Charles De Gaux Airport in Paris, France. The exhibit highlights his contributions to Art Nouveau in Paris and his alternative illustrative style. The title of the show was taken from a quote by Mucha himself in regards to his work, “Art only exists to communicate a spiritual message, all the rest is frivolité.” Mainly targeted towards a female audience, advertising for the show was in the form of an airplane beauty kit, to be handed out on the flight into Paris.


 


 


 


 


 

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